Identity Blog

The 3 Keys to Marketing Your Funeral Home in a Changing Industry

To say that we live in “interesting” times would be a gross understatement. Rising cremation rates, tighter margins, more fragmented families choosing to do nothing, employees who see this as a 9 to 5 job instead of a professional calling....some days it must feel like the perfect storm has hit your funeral home. Over the years I have successfully applied…

Read More

The Future of Funeral Home Marketing is Inbound

Do you have too many telephone prices shoppers? Do you ever have a family come in and make arrangements, say they need to think about it, and end up going to a competitor who undercut your price. Most funeral home would answer yes to both questions. In this article, I will introduce you to a style of marketing that may…

Read More

5 Strategic Planning Myths

In this article I am going to describe 5 funeral home marketing strategic planning myths that are common among funeral home owners and managers. Myth #1 – Families don’t have any money There is no doubt that the economy has hurt a lot of families. Rampant unemployment, stock market ups and downs, and the crash of the housing market have…

Read More