Is it time to take your funeral home business in a new direction?
Jumpstart your business with a two-day intensive Strategic Planning session.
All sessions are customized for your individual needs but listed below is a typical agenda.
- business profile completed by client
- review of client website
- review of competitors’ websites
- review of client profiles
2 Day On-site Consultation by John Callaghan
- Facility tour
- Questions from business profile
- Review of current business model and performance
- Review marketing/advertising initiatives from recent years
- Review marketing tracking system used by client
- SWOT Analysis for your business
- Review of Competition
- Establish desired competitive position for client
- “Understanding Today’s Consumer” – level setting presentation by John
- Identifying your “Ideal” Family
- Identifying ideal family’s hot buttons
- Unique Selling Proposition (USP) development
- Who+What+How+Own it= Strategic Advantage!
- Finalize USP
- Finalize strategic business objectives for next 12 months
- Define key performance indicators for measuring marketing success
- Outline website changes required to support USP
- Define strategy for cultivating more referrals
- Assess current arrangement process
- “The Path We All Walk” – arrangement process presented by John
- “Social Media and the Future of Funeral Home Marketing” – level setting presentation by John
- Define strategy for lead generation (pre-need and at-need)
- Define strategy for educating the market
- Define strategy for improving awareness
- Define high level marketing calendar for next 12 months
It’s two long hard days and you should only consider this if you are serious about putting your business on a new path.
Call John Callaghan at (888) 504 2980 to schedule this session.