Search Engine Marketing

Internet Marketing is serious business. If you do the wrong thing online your reputation can be ruined and your funeral home that has been passed from generation to generation will cease to exist.

FuneralSuccess.com is fortunate to have a strong team of experienced internet marketing professionals.

Our team helps clients in a number of different ways

  • Website Search Engine Optimization (SEO) Analysis
  • Traffic Generation Strategies
  • Google Adwords Setup & Management
  • Google Places Setup & Management
  • Review Collection, Distribution & Promotion
  • Video Marketing Strategies
  • Video Distribution and Promotion
  • Social Media Setup
  • Social Media Ghost Writing
  • List Development Strategies
  • Relationship Strategies
  • Reputation Protection & Repair
  • Mobile Website Development

It’s important to understand that there is no such thing as a “one solution fits all” when it comes to internet marketing. Whereas one client may need to focus on driving more traffic to the website another may need to focus on repairing a reputation that has been damaged by an unethical competitor.

Although each project is different our approach is always broken down into the following three phases.

Project Phases - FuneralSuccess.com

In Phase 1, we focus on defining the specific project goals, the tools to be used, and the strategies for implementing those tools.

We will analyze your website, your Facebook page (if it exists), your reviews…your entire web presence. We will also check out your top 3 competitors. Based on this research we will develop a one page customized SWOT analysis (Strengths, Weaknesses, Opportunities & Threats). We will review the SWOT analysis and work with you to develop an internet marketing game plan that is perfectly suited to your funeral home.

This phase typically lasts 2 weeks and the primary deliverable is a Project Plan that is specifically tailored to meet your objectives. In this phase we also like to solve a specific nagging problem that needs attention. For example, we may fix your Google Places page so that it ranks better in the Google search results.

In Phase 2, we focus on implementing the strategies defined in Phase 1. This phase typically lasts 4 weeks and includes tasks such as setting up all social media accounts, fixing specific website seo problems, implementing link building campaigns to promote websites, creating videos, etc. In this phase we will also be creating the initial content to be used throughout your internet marketing such as articles, blog posts, or email content.

In Phase 3, we have shifted the focus from setup to maintenance and relationship building. Some elements of internet marketing require ongoing maintenance (e.g., Google Adwords) and other elements are only of value if you actively participate in the conversation (e.g., Facebook Fan Pages).

In this phase, we assume responsibility for operating your online presence while you focus on running your funeral home. Phase 3 is intended to last 8 weeks at which time you will make the decision as to whether to continue outsourcing the work to FuneralSuccess.com or to hire someone in-house to take over the role.

Reading to get started? Call (888) 504-2980 extension 1

 

 

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